We value your privacy and are committed to protecting your personal data. This Privacy Policy describes how Adzine (“the Company”, “We”, “Us”, or “Our”) collects, uses, discloses, and protects Your information when You use https://adzine.in (the “Website” or the “Service”), and tells You about Your privacy rights and how the law protects You.
By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
Interpretation and Definitions
Interpretation
The words whose initial letters are capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
Definitions
For the purposes of this Privacy Policy:
- Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Policy) refers to Adzine.
- Country refers to: India.
- Device means any device that can access the Service, such as a computer, mobile phone, or tablet.
- Personal Data (or “Personal Information”) is any information that relates to an identified or identifiable individual.
- Service refers to the Website.
- Service Provider means any third-party company or individual engaged by the Company to process data on the Company’s behalf, or to facilitate, provide, or support the Service.
- Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service’s infrastructure itself (for example, the duration of a page visit).
- Website refers to Adzine, accessible from https://adzine.in/
- You means the individual accessing or using the Service, or the business or legal entity on whose behalf such individual is accessing or using the Service, as applicable.
Collecting and Using Your Personal Data
Types of Data Collected
Personal Data
While using Our Service, We may ask You to provide certain personally identifiable information that can be used to contact or identify You, including but not limited to:
- Email address
- First name and last name
- Phone number
- Business name and address, City, State, PIN code
Usage Data
Usage Data is collected automatically when You use the Service. This may include Your Device’s Internet Protocol (IP) address, browser type and version, the pages of Our Service that You visit, the time and date of Your visit, time spent on those pages, unique device identifiers, and other diagnostic data.
When You access the Service through a mobile device, We may also collect the type of mobile device, Your mobile device’s unique ID, mobile operating system, and mobile browser type.
Tracking Technologies and Cookies
We use cookies and similar tracking technologies to track activity on Our Service and to store certain information. The tools used on this Website include Google Tag Manager, Google Analytics, Google Ads, Meta Pixel, and WhatsApp Business, each described in detail below.
Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your device after You go offline, while Session Cookies are deleted as soon as You close Your browser.
Where required by applicable law, We use non-essential cookies (such as analytics and advertising cookies) only with Your consent, collected via a cookie consent banner on the Website. You can withdraw or change Your consent at any time through the banner or Your browser settings.
You can also instruct Your browser to refuse all cookies or to indicate when a cookie is being sent. However, if You do not accept cookies, some parts of the Service may not function properly.
Google Ads and Google Analytics
We use Google Ads and Google Analytics, services provided by Google LLC (“Google”), to measure and improve the performance of Our advertising campaigns and to understand how visitors use Our Website.
What Google-related data We collect
- Google Analytics collects Usage Data such as pages visited, session duration, device and browser type, approximate location (city/region level, derived from IP address), and the source that brought You to Our Website (e.g., organic search, paid ad, direct visit, referral).
- Google Ads Conversion Tracking places a cookie on Your Device when You click on one of Our Google Ads. This allows Us to see that You later completed an action on Our Website — such as submitting a contact form or clicking to WhatsApp/call Us — which We use to measure the effectiveness of Our advertising.
- Remarketing / Retargeting: We may use Google Ads remarketing to show Our ads to You on other websites You visit, based on Your previous visits to Our Website. This is done using cookies and does not involve Us directly identifying You by name.
Why We use it
- To measure which ad campaigns and keywords generate genuine inquiries, so We can optimize ad spend.
- To understand website performance and improve user experience.
- To show relevant ads to people who have previously shown interest in Our services.
Your choices
Meta Ads (Facebook & Instagram) and Meta Pixel
We use Meta Pixel and related tools provided by Meta Platforms, Inc. (“Meta”) to measure the performance of Our Facebook and Instagram advertising campaigns and to build audiences for advertising purposes.
What Meta-related data We collect
- Meta Pixel is placed on Our Website and collects information such as the pages You visit, actions You take (e.g., form submissions, button clicks), Device and browser information, and a hashed (non-readable) version of identifiers such as Your email or phone number, if You provide them to Us.
- Custom Audiences: We may upload hashed contact information (such as email addresses or phone numbers) of Our existing clients or leads to Meta, to show Our ads to them or to people with similar profiles (“Lookalike Audiences”). This data is hashed before upload and cannot be reversed by Meta into readable form.
- Conversion tracking: Meta Pixel helps Us understand when someone who saw or clicked on Our Facebook/Instagram ad later took an action on Our Website, such as filling a contact form.
Why We use it
- To measure the effectiveness of Our Meta advertising campaigns.
- To show Our ads to people more likely to be interested in Our services.
- To avoid showing ads to people who have already converted or contacted Us.
Your choices
Use of Your Personal Data
The Company may use Personal Data for the following purposes:
- To provide and maintain Our Service, including responding to Your inquiries and delivering the digital marketing services You have requested.
- To manage Your requests submitted through contact forms, WhatsApp, email, or phone.
- To communicate with You, including by email, phone, SMS, or WhatsApp, regarding updates, proposals, or matters related to Your engagement with Us.
- For the performance of a contract — the development and fulfilment of any Service Agreement entered into between You and the Company.
- To measure and optimize Our advertising, including through Google Ads and Meta Ads as described above.
- To send promotional communications, such as offers or updates about Our services, unless You have opted out of receiving such communications.
- For business improvement — such as analyzing website usage, identifying trends, and improving Our Service, marketing, and user experience.
We may share Your Personal Data in the following situations:
- With Service Providers: including Google (Analytics, Ads), Meta (Pixel, Custom Audiences), hosting providers, and WhatsApp Business, to deliver and improve Our Service and advertising.
- For legal reasons: to comply with a legal obligation, protect the rights or property of the Company, prevent or investigate wrongdoing, or protect the safety of Our users.
- With Your consent: for any other purpose disclosed to You at the time We collect the data, with Your consent.
We do not sell Your Personal Data to third parties.
Retention of Your Personal Data
The Company will retain Your Personal Data only for as long as necessary for the purposes described in this Privacy Policy, including to comply with Our legal obligations, resolve disputes, and enforce Our agreements.
- Inquiry and contact form data: retained for up to 24 months from the date of Your last interaction, to allow for follow-up and relationship management.
- Client account and project data: retained for the duration of the service engagement, plus up to 24 months after the engagement ends, to handle post-termination matters and comply with tax/accounting requirements under Indian law.
- Website analytics data (cookies, IP addresses): retained for up to 26 months, consistent with standard Google Analytics retention settings.
- Advertising data (Google Ads, Meta Pixel cookies): retained in accordance with Google’s and Meta’s own cookie retention periods, generally up to 90–180 days for remarketing cookies, unless renewed by a subsequent visit.
We may retain data for longer where required by law, such as financial and invoicing records under Indian tax law.
Transfer of Your Personal Data
Your information may be processed at locations outside Your state or country, including by Service Providers such as Google and Meta, whose servers are located outside India. Where this occurs, We take reasonable steps to ensure Your data is treated securely and in accordance with this Privacy Policy.
Your Data Protection Rights
Depending on Your location and applicable law — including the Digital Personal Data Protection Act, 2023 in India, and the GDPR for users in the European Economic Area — You may have the right to:
- Access the Personal Data We hold about You.
- Correct inaccurate or incomplete Personal Data.
- Request erasure of Your Personal Data, subject to Our legal retention obligations.
- Withdraw consent at any time where processing is based on consent, including for advertising cookies.
- Object to or restrict certain processing of Your Personal Data, including being shown targeted advertising.
- Request a copy of Your Personal Data in a portable format, where technically feasible.
- Nominate another individual to exercise Your rights on Your behalf in the event of death or incapacity, as provided under the DPDP Act, 2023.
- Lodge a complaint with the applicable data protection authority in Your jurisdiction (in India, the Data Protection Board of India).
To exercise any of these rights, please contact Us using the details in the “Contact Us” section below.
Security of Your Personal Data
The security of Your Personal Data is important to Us, but no method of transmission over the internet or electronic storage is 100% secure. While We use commercially reasonable measures to protect Your Personal Data, We cannot guarantee its absolute security.
Children’s Privacy
Our Service is not directed at, and does not knowingly collect Personal Data from, anyone under the age of 18. If You are a parent or guardian and believe Your child has provided Us with Personal Data, please contact Us so We can take appropriate action.
Links to Other Websites
Our Service may contain links to third-party websites not operated by Us, including Google, Meta, and payment or hosting providers. We strongly advise You to review the privacy policy of every site You visit. We have no control over and assume no responsibility for the content or privacy practices of any third-party site.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify You of material changes by posting the revised Policy on this page and updating the “Last updated” date above. You are advised to review this Privacy Policy periodically for any changes.
Contact Us
If You have any questions about this Privacy Policy or wish to exercise Your data protection rights, You can contact Us:
